Leadership That Elevates People, Culture, and Results
As I drove away to college, I envisioned myself, one day coming back to my hometown as a motivational speaker; speaking to my high school about my own journey (at their age) — how to turn your life’s journey into your message.
The world has changed immensely, technology wise, since I graduated High School (20+ years ago), but the sentiment in my heart is still the same. Who you are, your journey, your perspective, your heart and your unique individuality is your key to success.

When my eldest daughter was in the 2nd grade I did an Career Day presentation, on how to take who you are organically and create your own brand, your own career, your own lane.
After years as a front of house professional (customer care and hospitality); everything I thought I knew about myself and life, shifted in a single evening.
In 2018, as I finished reading the book, “The Untethered Soul” — Source Frequency came crashing into my bedroom.
I spent 4 years in an immersive channel, discovering what it entails to human 360°; Cosmically, Ethereally, Celestially, Galactically and Holographically. I examined my entire life and it’s organic, encoded unfolding, like I had never done before.
Though I was unexpectedly catapulted, sidelined; my passion and love for humanity and hospitality never wavered. In fact, I found it imperative to position myself right back where I left off.
I’ve spent the majority of my professional career leading the hospitality frontline; being the communication bridge between them, and management/corporate.
I’ve gone toe-to-toe with Presidents, GM’s and Owners; calling them on their bullshit; requesting change, illuminating idiocracy and illeagal practices; going as far as reporting them to the BBB and sending corporate full-blown feedback letters.
Sometimes it’s them, sometimes it’s not, but how they conduct themselves as leaders sets the tone and effects the whole. I realized that most managers spend their day’s babysitting and putting out fires — I know how to break that cycle.
I’ve always seen every job I have ever worked, as a way to get paid to go to school, to learn what works and what doesn’t, in order to create my own experience.
For every opportunity I participate in, I want to ensure that I leave the place better than I found it.
I remember my first shift working in the bar, like it was yesterday; I knew I wanted to be a bartender — eager and curious to know everything.
I grew up in a party, I started drinking and partying around 10 years old, I was doing blow daily by my junior year of High School. I went to AA/NA before I even graduated. Becoming a bartender was my way of staying sober and still participating in the party.
I entered the hospitality industry (at 22 years old) with a BA in visual communications and a dream to open my own boutique hospitality experience.
The first order of business when entering into the hospitality industry is TIP certification. You learn the laws and science of consumption.
Let’s just say, I was appalled by what I witnessed, after taking this class. Upholding law and liability became my foundation. My heart and love for humanity and their safety, health and happiness was at the forefront of my focus.
Then I was catapulted into an innerstanding of mindfulness and quantum science — I brought it all to the table.
Fun is my middle name, and no one likes to party like I do, but I also understand the importance of law, liability, balance and consumption science.
I have a degree in branding, marketing and advertising, combined with 20 years of hospitality frontline/management experience, and an honorary doctorate in advanced studies of psychology.
There have been enviroments where my integrity level and ways of operating have been seen as a burden, and there have been enviroments where I have been received graciously as a breath of fresh air and a welcomed new standard of operating. I never stop being myself and operating at my own level of integrity and knowing.
At some point, I got to the end of my rope of observing and reporting and chose to train and assist. I invested in speaker and workshop training.
Now, I help hospitality leaders, GMs, and managers bridge the gap with their frontline; to create collaborative, self-suffiecient, high-performing teams (with Spirit Advisor knowing, running in the background).
“A great leader, not only supports
but empowers their staff to be their best —
it all starts at the top.” – Torie
Email for Keynote/Workshop Abstract: toriemsmith@gmail.com
